Omni Jewelcrafters is dedicated to selling the best jewellery for outrageously low prices and to provide on-going service and commitment to satisfaction and value.
Not all jewellery purchasers are able to visit the stores to take the Omni challenge in person.
We recognize that notwithstanding our commitment to be significantly less expensive than the competition, at the end of the day, it's all about trust.
In effect, we are asking you to trust us and if you do, we will pass the challenge and deliver better value than normally possible.
What can be more trusting on your part than asking you to buy "sight unseen".
That's what the Radio Shopping Network is: it's us asking you to call in and offer us your credit card and to purchase an item of jewellery without full understanding as to what you are buying.
What we are saying is: Call now, trust us and you cannot lose.
The Radio Shopping Network was launched over two years ago on radio station CFRB 1010. Every Wednesday morning at 9:58 am, we take 90 seconds to present one special item, at prices deemed to be ridiculous.
You are given anywhere from one hour to 24 hours to place your order via telephone and to reserve yours.
We have sold over 28,000 units of assorted jewellery this way and opened 22,000 new customers via the Radio Shopping Network.
The miracle is not that we have sold so many units "sight unseen" but rather that less than .01 percent have opted to cancel their purchase once they've come in to pick it up or once they've received their shipment.
Compare this to television shopping networks who display their wares and show them worn by models for lengthy time frames and still are faced with returns of 35% on average. The difference: value. The values are incomprehensible and and are such as a marketing vehicle to make sure that everyone gets to become an Omni Jewelcrafters customer.
In 2007, we expanded the Radio Shopping Network so that we now feature one item every Thursday at 4:40 pm on the Fan590 and again on CFRB1010 at 5:07 pm. The Radio Shopping Network has enjoyed unprecedented success, witness its consistent sellouts.
There are situations wherein a customer has failed to pick up his purchase for various reasons.
This may explain why an item is available when it was previously considered and announced "sold out".